Anthony Sullivan was born on Feburary 11, 1969 in Devon, England. In the early 1990s, Sullivan moved to the United States and teamed up with a manufacturing company to create the "Smart Mop". A few years later, he took that live on the Home Shopping Network (HSN). In the mid-1990s, HSN hired Sullivan as a primetime network show host. In 1998, he left HSN and formed Sullivan Productions in Tampa, Florida.In 2002, Sullvan did an infomercial for the video game Grand Theft Auto: Vice City for the PlayStation 2. This infomercial was never released. This is further evidenced by a censored out image of the game's box in PitchMen.

He has been featured on USA Network's Eco-Challenge Fiji, NBC's 1 vs. 100, Rachael Ray, Good Morning America, The Today Show, Hollywood 411, Access Hollywood, Inside Edition, BBC 2's Louis Theroux's Weird Weekends and The Tonight Show with Conan O'Brien, as well as news programs on NBC, ABC, CBS, BBC, and Fox News Channel. He was also featured in articles in the Los Angeles Times, New York Times, USA Today, St. Petersburg Times, Advertising Age, Fortune Magazine, Playboy, and many other publications. Sullivan stars in a Discovery Channel reality series, PitchMen. In the first season, he co-starred alongside famed pitchman, Billy Mays. Following Mays death from a heart failure in 2009, Sullivan became the sole star in season two. The show follows how new products are selected by the firm in association with DRTV giant Telebrands, the products' origins and their inventors, and the production of the advertising.Sullivan and Mays appeared on the June 23, 2009 episode of The Tonight Show with Conan O'Brien.Following Mays' death, Sullivan became the main spokesperson for TeleBrands as well as the Mighty Corporation and the OxiClean line of products from Church & Dwight.